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My Lawn Enhancements

I design features for My Lawn - by ScottsMiraclegro.

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As a designer, Finding the balance between meeting business goals and giving users a seamless experience is my concern.

TEAM
Katarina Borg | Product Manager Nadine Razzouk | Product Designer


ROLE
UX | UI

DESIGN PROBLEM

how do we increase brand awareness to users who don’t know the brand behind the app.

 

 
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I started with the point of inception for our users. I was able to highlight a pain point for users based on the journey map + user reviews. Some users have already purchased their products and are just looking for tips or an app that helps set reminders and plan for their lawns.


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When user is looking for product recommendations

 
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When user has bought a bundle and is not looking for recommendations

 
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The UI was modified throughout the process.

Originally the products would be expanded on the same screen but after usability testing (on colleagues) found it overwhelming. I also wanted to explore if adding a section where products are categorized by retailers instead of showing them so many options. We might be exploring that in the future as business stakeholders like the data we can collect from it.

 
 

This is a recent integration, I am looking to see analytics to see if users found this helpful not just aligning business goals. I will update this section soon :).

( I am still rooting for a sign up screen after showing app value to the users but stakeholders are still hesitant) Targeted notifications based on how they’ve signed up are next on the roadmap.


 
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