I worked directly with web + app Product Managers to improve user’s experience
Nadine Razzouk | Product Designer
I was asked to keep existing information architecture but give their branding a visual lift.
I wanted to ensure that their branding has consistency throughout all platforms so I mocked up a style guide
While working on revamping their branding, I noticed that their responsive mobile site does not provide the best experience to sign up so I working on the design change, I also presented them with solutions to ensure retention
I did some quick testing on my friends and they all felt that the colored was overwhelming and crammed. I suggested the following designs
1800Flowers still uses my navigation bar designs on their site (both desktop and mobile) which has given them a fresher look.
Also looking at the site, I can see the style guide is still being used which has given them hierarchy and ultimately a better experience for users
Check it out https://www.1800flowers.com/