download.jpeg

1800Flowers

I worked with 1800Flowers to improve iOS app & website between 2015 2016

ezgif.com-crop (9).gif
 
 

I worked directly with web + app Product Managers to improve user’s experience

TEAM
Nadine Razzouk | Product Designer

ROLE
UI

 
 

DESIGN PROBLEM

I was asked to keep existing information architecture but give their branding a visual lift.

 
Desktop HD.png
 

I wanted to ensure that their branding has consistency throughout all platforms so I mocked up a style guide

 
Style+Guide (2).jpg
 

While working on revamping their branding, I noticed that their responsive mobile site does not provide the best experience to sign up so I working on the design change, I also presented them with solutions to ensure retention

 
Group 46.png
 
Screen Shot 2019-06-09 at 12.21.56 PM.png
 

I did some quick testing on my friends and they all felt that the colored was overwhelming and crammed. I suggested the following designs

 
ezgif.com-gif-maker (6).gif
 

1800Flowers still uses my navigation bar designs on their site (both desktop and mobile) which has given them a fresher look.

Also looking at the site, I can see the style guide is still being used which has given them hierarchy and ultimately a better experience for users

Check it out https://www.1800flowers.com/