my lawn is scott’s miracle gro’s mobile app that educates and guides users how to fertilize, water, and consistently grow their lawns.
Through geolocation technology and customized onboarding, the app now gives users a personalized experience. Based on their region’s differing water, seeding, and weeding requirements, My Lawn generates a recommended plan and products to grow their lawn greener than they’ve ever thought possible.
Our challenge was to increase revenue for scotts miraclegro yet keeping the users’ goals in mind. Finding the balance between meeting business goals and giving users a seamless experience was is our concern. Keeping the users engaged is also something we set to achieve especially during off season you know when there’s snow on the ground and and no one is thinking about their lawns.
My Garden by Scotts
Scott’s Miracle Gro’s My Garden is for the urban gardener who inspiration and knowledge. These users–both inexperienced and proficient gardeners–have access to an abundance of information about what and how to grow.
We worked with Scott’s Miracle Gro to:
Roadmap new features and optimize user experience such as the AR feature as well as more intuitive architecture of the app whilst keeping in mind the app’s personas.
Optimize and fix UX issues on iOS and Android apps on an ongoing basis
Mobikasa is the technology partner for 1800flowers, so I had the opportunity to work on various platforms such as native apps like Android, iOS as well as TVOS.
Spaceit is a new platform for real estate agents and property owners to better manage the leads they receive on a certain property. The platform helps managers and agents track and provide reporting for all prospect activity. I met with Spaceit team from the get go to help understand the experience they are creating. I also worked on the responsive designs of the website.
Digital Devotion provokes discussion using design and technology as a medium. One of the features of the project is the website which gives an overview of the social experiments that were conducted. You have the option to filter through the experiments. In addition to that, the website provides a database of images I have collected from every Apple store branch in NYC so the user can scroll through and view all the images.
BAHS, a domestic staffing agency, is based in SoHo, NY and London, England. The design team at Mobikasa, led by myself, worked on the User Journey of the iOS app and the UI of the app.
Creative Humans is a platform that's currently being developed to make the hiring of filmmakers easier. The site will be used by companies that are looking to hire talented filmmakers in a fast, reliable and enjoyable manner. I was responsible in designing the information architecture and making the designs visually stimulating as well as intuitative.
Metel Ma shelta
Metel Ma Shelta is an anti-littering awareness campaign designed by Mohamed Olaymi, Lama Shehadeh and myself. The purpose for this campaign was to highlight this serious issue that we face in Lebanon and try to raise awareness regarding it. We thought that using money would attract people to our message, so we left behind fake money on the streets and whenever someone tried to pick it up, it would read as "Just like you picked this up, you can pick up the trash too".
Another version of this campaign was conducted in NYC in 2015 regarding the presidential elections and the wasted money that goes into negative campaigns.
Metel Ma Shelta Teaser
Money Down the Drain (New York)
Oomph is a magazine that is specialized in Animation. The logo is meant to be fun and dynamic for every issue and highlights the process that makes animation unique. Oomph was a branding project during my Undergraduate studies.